Supporting your corporate expansion and growth in the Eastern African market
Lerai Advisory Group is a Market Entry and Strategy consulting firm. We offer bespoke Market Entry and Strategy consulting services to help our clients understand the Eastern Africa market and make the right investment decisions.
Much has been written about Africa’s untapped economic potential. However, Africa remains a fragmented, sometimes difficult to access market and one that needs a customized approach. And this is where Lerai Advisory Group steps in: to help you define the “HOW” of your market expansion.
Services
FOR INVESTORS EXPANDING INTO THE E.A. MARKET
- Market analysis through industry and consumer research
- Market entry and Brand strategy development
- Business partner selection
- IP, Business legislation and Taxation guidance from local partner firms
FOR E. A. COMPANIES
- Capacity development : targeted Brand Strategy & Services Management training
- Market analysis for Pan-African expansion
- Branding, IP, Business legislation and Taxation guidance from pan-African partner firms
Lerai coverage and values
Coverage
Countries covered by Lerai directly
Countries covered by partner firms
Values
Lerai, pronounced [L] [e] [r] [a] [i] and the singular form being “Olerai” is the Acacia Xanthophloea tree in Maa, the language of the Maasai people.
Common to the entire Eastern African region, the tree has several uses: in phytotherapy, for construction, as a source of food and for light shade.
Like this versatile and majestic umbrella shaped tree, Lerai Advisory Group strives to deliver outstanding client service in an entrepreneurial, transparent and collaborative environment. Above all, we value integrity.