Maureen Kimani-Lucas

Founder / CEO

Maureen is the founder of Lerai Advisory Group. She has vast professional experience in Africa and Europe acquired in Brand Management at Procter & Gamble (East Africa and Morocco) where she worked on some of the world’s most recognized brands. Maureen later joined McKinsey and worked on Africa and Europe based projects. She holds a Bachelor of Commerce degree from Symbiosis college in Pune, India and an MBA from HEC Paris and Kellogg Business School, Chicago. Maureen’s expertise lies in Market Analysis, Product/Service positioning, Brand P&L management and Strategy development. She covers the CG, Healthcare and Hospitality sectors.


Irene Waithira


Prior to joining Lerai, Irene was an assistant compliance officer at Cooperative bank of Kenya. In addition, she has experience in Consumer market research, having worked for a leading research agency. Irene holds a degree in Sociology and is responsible for market data collection. Irene has a lot of experience in client facing situations. Naturally resourceful, she knows how and where to source information from and, how to build consumer trust in the field.


Ruth Muita

Affiliate Consultant

Ruth has 27 years’ experience spanning various areas of HR: Administration, Recruitment, Compensation & Benefits, Relocation and Expatriate benefits. She has worked for leading firms namely Procter & Gamble, IBM and Syngenta in East Africa, in the UK and in Switzerland. She held various roles such as: Global Mobility manager for Syngenta, Immigration Team leader for IBM P&G account expats, and as CEEMEA Compensation planner & Employee data manager. Ruth is Lerai’s admin and HR go to person.


Arthur Njoroge

Affiliate Consultant

A business consultant, Arthur has over 20 years’ Sales/ Trade marketing experience working for consumer goods giant Procter & Gamble in Eastern and Southern Africa as well as a consultant in East and Central Africa. An expert in CG and Retail, Arthur helps clients understand the retail arena, develop go to market strategies and suitable, sustainable distribution systems. For the last 6 years, he has been a business consultant for various local and multinational clients such as: Diageo, Acorn SA, Pwani Oil products and Buffalo Bicycles among others. Arthur is Lerai’s Go to market and Distribution systems expert.



Anastasia Nyalita

Pharmacist, Healthcare Specialist

Anastasia has 20+ years’ experience acquired in Africa and Asia and is currently the EA Regional manager for Bayer Healthcare. She started her career as a hospital pharmacist then joined Procter & Gamble EA as a Quality Assurance manager (and later Brand Manager). She also worked for Eli Lilly in Regulatory Affairs before leaving for Bayer where she has held positions in Quality Assurance and in General management. Anastasia is also the current Chair of the Kenya Association of Pharmaceutical Industry. Anastasia advises on all health and pharmaceutical related projects.


Jean-Noël Lucas

Finance Director

A Finance executive with 20+ years acquired across Europe, India, Middle East and Africa. Jean-Noël held various key Finance leadership positions at Procter & Gamble, including leading its East African subsidiary as Managing Director. At present, he works at a French beauty care leader and he is also a non-executive director at a leading French NGO. Jean- Noël is recognized for his strategic thinking and supply chain expertise.


Dolly Sagwe-Onyoni

Finance Director

Dolly has 20 years’ experience in various Finance functions within leading multinationals such as Procter & Gamble, HP, GE and currently as Business Finance Director at Oracle East Africa. In addition, Dolly is the Founder of “Let’s talk money”, a program that creates awareness on, and educates people about finance and personal financial planning. She is also a certified Coach and part of the Stanford Seed network. Dolly provides Lerai guidance on the Finance function across several industries.


Agnes Chege

Consultant, Entrepreneur

Agnes has 25 years’ experience in the luxury hotel industry. She joined Hemingways Group, a top tier Kenyan Hotel industry player, in Watamu, in 1992 and gained invaluable experience in the Excursions planning, Housekeeping and F&B departments. She became a Manager in 2000, a position she held until 2016 when she became an independent Consultant. Agnes brings in expertise in hotel customer care and General management.


In addition to the team above, Lerai works with 2 regional firms: a Consumer Research and a Strategy Consulting firm, to ensure the availability of a wide range of regional data and LOCAL experts.

For Africa wide studies, we have 2 strategy partner firms: pbm-intelligence covers Central Africa while BG&KO Consulting covers West Africa.