Opportunity abounds: Lake Turkana Wind Power Project, Kenya
Much has been written about Africa’s accelerated growth pace in recent years. However, Africa remains a fragmented, sometimes difficult to access, market and one that needs a customized and adapted approach. We help our clients understand the E. African market and together, determine how they will position their business activity in the region. Our approach:
Situational Assessment through In Depth market analysis – Some of the elements that we evaluate include : The local political and economic environment e.g. tax laws, IP and other local regulations; Consumers/ Users/ Customers; Current offer and Competition ; Distribution channels.
Strategy Development – From our market assessment, we work closely with the client to define the strategic choices that will deliver a competitive edge and winning results.
Strategy Development is followed by the Strategy Deployment and Enabling phase – the most important element in any Strategy development initiative.
Lerai has partnered with leading local market research agencies to be able to deliver on “one off” research requirements throughout the region. These type of studies are generally precursors of more in depth market analysis to determine opportunities available.
“Approaching the unknown”
Innovation is vital in a fast changing world and much of Africa’s potential is yet to be unveiled. Are you looking for high growth opportunities that are under or unserved at present? Being local teams, we will help you look at the landscape in a different way and uncover opportunities that are unserved.
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new” Steve Jobs
For foreign companies that invest in E. Africa and open local offices, we have a business partner to guide you on:
- HR policies
- Recruiting (across all levels)
- Payroll matters
- Local staff and, if need be, Expatriate compensation
Where do you set up your offices? Should you buy or rent an office complex?
How much will it cost?
These questions (and more!) will be handled by our chosen real estate firm.
Access to (affordable) capital remains a big issue in Africa. Ultimately, this slows the creation of new employment opportunities and slows the pace of development. Working with partners in France, to start with, Lerai will evaluate established E. African companies looking for extra funding and link them to our network of business angels and PE firms.
(VC led Early Stage Startup funding will follow soon)